Demand
Higher Returns on Existing Acres with Innovative Seeds

Farmer Benefit
U.S. soybean farmers see a higher return per bushel on a crop that fits the same rotation and requires no new equipment.
Checkoff Impact
The checkoff built demand for the high oleic soybean market, so when farmers were ready to grow it, buyers were ready to pay for it.

For Don Wyss, a third-generation farmer growing soybeans, corn, and wheat, margins are constantly tight.
When high oleic soybeans became available in his area, Wyss questioned whether yields would hold and whether they would command a premium price.

The Soy Checkoff℠ invested in R&D innovation and built demand for the high oleic soybean market before asking farmers to take the risk of growing it.
Years of cultivating variety development, buyer relationships, and market expansion created the contract opportunities that made high oleic a profitable crop. When Wyss signed on, buyers were already there.
The yields held. "We were nervous initially of the yield, but that's been proven time and time again not to be the case," said Wyss. "We've had some of our best yields with high oleic soybean varieties."
The premium added income on acres already in his rotation with no new equipment and no change to his management approach. As the market has grown beyond food into feed and industrial applications, the demand base supporting that premium has only widened.
$0.75 - $1.25
per bushel premium for contracted high oleic acres based on geography
Source: Brownfield Ag News
5-7 million
acres of high oleic soybeans are projected to be planted within the next decade
Source: United Soybean Board

“There are options out there. Farmers can definitely look to this program if they have a processor interested in sourcing high oleic soybeans. It's a tight margin environment right now, and this is a way to bring extra value to their farm and their bottom line.”

The Soy Checkoff helps farmers protect their land through cost-share opportunities.
When erosion started taking a toll on Jim Douglas' fields, a checkoff-supported cost-share program gave him a practical and affordable solution.
Read StoryDemand
Higher Returns on Existing Acres with Innovative Seeds
Farmer Benefit
U.S. soybean farmers see a higher return per bushel on a crop that fits the same rotation and requires no new equipment.
Checkoff Impact
The checkoff built demand for the high oleic soybean market, so when farmers were ready to grow it, buyers were ready to pay for it.

For Don Wyss, a third-generation farmer growing soybeans, corn, and wheat, margins are constantly tight.
When high oleic soybeans became available in his area, Wyss questioned whether yields would hold and whether they would command a premium price.

The Soy Checkoff℠ invested in R&D innovation and built demand for the high oleic soybean market before asking farmers to take the risk of growing it.
Years of cultivating variety development, buyer relationships, and market expansion created the contract opportunities that made high oleic a profitable crop. When Wyss signed on, buyers were already there.

The yields held. "We were nervous initially of the yield, but that's been proven time and time again not to be the case," said Wyss. "We've had some of our best yields with high oleic soybean varieties."
The premium added income on acres already in his rotation with no new equipment and no change to his management approach. As the market has grown beyond food into feed and industrial applications, the demand base supporting that premium has only widened.
$0.75 - $1.25
per bushel premium for contracted high oleic acres based on geography
Source: Brownfield Ag News
5-7 million
acres of high oleic soybeans are projected to be planted within the next decade
Source: United Soybean Board
“There are options out there. Farmers can definitely look to this program if they have a processor interested in sourcing high oleic soybeans. It's a tight margin environment right now, and this is a way to bring extra value to their farm and their bottom line.”

The Soy Checkoff helps farmers protect their land through cost-share opportunities.
When erosion started taking a toll on Jim Douglas' fields, a checkoff-supported cost-share program gave him a practical and affordable solution.
Read Story



$0.75 - $1.25
per bushel premium for contracted high oleic acres based on geography
Source: Brownfield Ag News
5-7 million
acres of high oleic soybeans are projected to be planted within the next decade
Source: United Soybean Board

