Strategic Plan

The Soy Checkoff's strategic plan defines what farmer investments are focused on, how efforts are prioritized, and what success looks like. Shaped by farmer-leaders and United Soybean Board staff, the plan guides every dollar the checkoff puts to work.
U.S. soybean farmer standing in a field of mature soybean plants at harvest time.

VISION

Create value for U.S. soybean farmers by investing in research, education and promotion of U.S. Soy.
Farmer feeding soy meal to swine

MISSION

Partner to deliver sustainable soy solutions to every life, every day.

Demand Snapshot

Growing in Global Demand

The data behind U.S. soy demand shows steady, broad use across domestic and international markets for meal, oil, and whole soybeans.

Enable farmer-led pathways to tighten the U.S. soybean value chain, bridging innovations across supply and demand.

Create and promote the unique identity, value and versatility of U.S. soybeans and soy products through traditional and new opportunities.

Position and empower farmers to capture value potential.

Grow USB as a primary industry resource and voice that is trusted, strategic and effective.

Measurable Value for Soybean Farmers

Farmer dollars are invested with a clear standard: measurable return. These goals frame what the checkoff is working toward and how progress gets measured.
  • 1

    Value Through Resilience

    Help farmers manage risk, diversify revenue and build operations that remain strong through changing conditions.
  • 2

    Value Through Differentiation

    Strengthen U.S. Soy’s competitive position by proving its value, removing market barriers, and creating new uses.
  • 3

    Value Through Reputation

    Build trust in U.S. Soy, strengthen its influence, and improve how it is understood by buyers, partners, and consumers.

See the Strategic Plan in Action

See how the strategic plan translates into funded work across food, feed, fuel, industrial, exports, and sustainable production.

Explore Where We Invest